The film, which marks Amazon Studios first global theatrical release, has grossed an estimated $20.2 million since opening Wednesday in North America, with $14.5 million coming from the weekend to give it a fourth place start. Ben Affleck’s "Air," about the origins of Nike’s Air Jordan and how the corporation signed Michael Jordan, also debuted in 3,507 theaters Wednesday. "Mario" wasn’t the only movie based on a brand that opened in theaters this week. "This was a perfect release date," Dergarabedian said. "Kids and their parents collectively were able to go out, have an outside the home event for the whole family at a relatively bargain price compared to a trip or a sporting event."Īlso, Dergarabedian noted, there is a long runway before "Guardians of the Galaxy Vol. "$377 million worldwide is just astounding and a testament to how important outside of the home activities are for families," said Paul Dergarabedian, the senior media analyst for Comscore. According to exit polls, 59% of the audience was male and 45% were between the ages of 18 and 34. Orr said that theater owners were surprised by just how broad the audiences were and reported seeing some ticket buyers decked out in character costumes for the movie. But audiences were more favorable, giving it an A CinemaScore. "Mario" currently has a 56% on Rotten Tomatoes. The PG-rated "Mario" is an origin story of Brooklyn plumbers Mario, voiced by Chris Pratt, and Luigi (Charlie Day), who fall into a pipe and come out in another world full of Nintendo’s most famous characters, from Bowser (Jack Black) to Princess Peach (Anya Taylor-Joy). Vintage unopened Super Mario Bros game breaks auction bid recordĪ vintage Super Mario Bros game sold for a record amount at auction.
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